IS Elite Asia (ISEA) was formed to create productive partnerships between federations, industries and Asian entrepreneurs in promoting a unique retail and franchise opportunities in this region.
At the helm of Dato’ Dr. Chin See Keat, better known as the founder of England Optical Group (EOG) and recently the Asean Retail-Chain Franchise Federation (ARFF), ISEA was set-up to take up the Government’s call in fostering entrepreneurial potential amongst Malaysians while nurturing retail and franchise industries to another level.
ISEA has recently introduced an entrepreneur program called ‘Innovative Synergy Entrepreneur Program (IS)’ fully endorsed by ARFF in partnership with EOG and I Synergy Universal Sdn Bhd (ISU). EOG will be the first to participate as a franchise avenue in this program providing aspiring entrepreneurs an opportunity to become a Business Associates of EOG, trained and certified as a member of the optical industry. ISU on the other hand, has been appointed as the exclusive marketing arm in promoting IS in Malaysia and across the region.
ISEA provides a full-fledge mobile retail and franchise entrepreneurship experience, a business idea solutions services, an advanced e-reward technology and a centre of retail expansion.
ISEA is led by Lawrence Teo as the CEO and backed by a competent team in ensuring the expansion of ISEA into other retail and franchise industries of different categories in the very near future.
